Paule Genest, APR, President

Paule Genest Discours D.jpg

The Governor General's Caring Canadian Award

(Paule Genest from 1:40)

APR - What is it?

APR Designation:

Accreditation is a voluntary certification program for public relations professionals that is administered by the Canadian Public Relations Society and identifies practitioners who have depth of experience and competence in the professional practice of public relations.


Experienced and strategic practitioners:

The program involves a rigorous evaluation of the skills and competencies needed to practice public relations at a senior executive level and establishes standards for professional practice. It measures experience and strategic thinking, not specific academic knowledge; however, it is necessary to have a foundation of knowledge of public relations theory and policy issues to achieve accreditation.


Ethical practice:

A successful candidate will also need to demonstrate an understanding of the ethical practice of public relations and comprehension of the standards enshrined in the CPRS Code of Professional Standards.

Paule Genest, APR, President



  • Crisis Management

  • Corporate Social Responsability (CSR)

  • Marketing PR

  • Innovative strategies and PR program that produce business results

  • PR and communication coaching within companies and organizations

Short Bio: 

Paule Genest has 30 years of experience in communications management, predominantly in the public relations field. Paule shares her expertise with clients in diverse sectors and companies ranging from start-ups to established public corporations. She has a passion for creating events, sponsorship research and management programs, media relations and journalism, including TV, radio, print and online. She has received a number of awards of distinction for her professionalism, quality of work and community involvement.

After working as a reporter at Radio-Canada and a radio program host, Paule launched her own public relations firm, Scoop public relations, in the Outaouais (Hull-Ottawa) region. She also was the co-founder of the Hull Casino Sound of Light, which has become one of the top tourist attractions in the area. Paule served as director of communications for the Réno-Dépôt chain and The Building Box and prior to founding PGPR, she was associate vice-president at GPC International, a national public affairs firm and Fleishman-Hillard affiliate.

Over the years Paule's clients have included key companies and organizations ranging from food, nutrition, wellbeing, arts and culture, design to sports. To name a few: Les Viandes du Breton, Administration portuaire de Montréal, BainUltra, Cascades, Culture pour tous (Les Journées de la culture), Fondation maman Dion, Benoit Jutras, Make a wish Foundation, Fédération québécoise des sociétés alzheimer, TGWT, La Coop fédérée, W Hotel, Liberté Yogourts, Molson, Maple Leaf, VanHoutte and Les Touilleurs.

Director of the Board, SQPRP

(Quebec Society for PR Profesionnals)

Director of the Board, Fondation maman Dion


UQÀM Guest Lecturer

McGill University Guest Lecturer​

Université de Montréal

Adjunct Professor Class REP2500

Corporate Social Responsibility and Public Relations